Insights
Nearly two decades of running coaching for some of the world's largest organisations, and daily conversations with some of the world's finest coaches, give us a particular view of this industry. These articles are where we share it - plainly, and without the jargon the coaching world is prone to.
The Silent Tax: how unquestioned work drains an organisation
Author: Simon Coops
Some work continues because it is valuable; some because no one remembers why it began. Processes introduced for good reasons can become organizational furniture. Once backed by leadership, questioning them feels harder than simply continuing.
The strange economics of coaching fees
Author: Simon Coops
Why do coaching fees vary so wildly? Often, it’s just the random number a coach names. Because buyers mistake high prices for quality, structured rate cards can bring sanity and consistency to this humane market.
Coaching and AI - when the answers are free
Author: Simon Coops
Can AI replace coaches? Research shows machines excel at structured tasks, but senior leaders need the human connection they cannot replicate. As cheap answers flood our world, the true value of coaching lies in protecting the slow, human pause to think.
What the maturity model leaves out
Author: Simon Coops
Forget certificates and fees—they're mostly noise. While maturity matters, the real differentiator is human calibre. Training can polish a great person, but it cannot construct one. Discover why who a coach is matters far more than what they're taught.