Acuity Coaching Launches ‘Acuity Global Development’ Brand in North America

Acuity Coaching, a UK based global managed coaching provider to the leading multi-nationals, is launching Acuity Global Development (AGD) in North America.  The new brand offers increased global capability and reflects a broader service offering for the company, which has quadrupled in size since being established in 2007.

Acuity Coaching currently has a global coaching delivery network of over 1500 coaches deployed in every key business centre across the world, including the US.  AGD’s new North American offices will offer a flexible suite of services, focusing on Change Management, Talent Development Assessment and Executive Development in addition to coaching.  The expansion follows US client demand for regionally based account management and back office functions to enhance the delivery of large, complex managed service solutions.

AGD’s presence in North America will be spearheaded by Global Business Development Director, Dr. Anton Franckeiss, a highly skilled leadership consultant with more than 20 years experience of delivering change, leadership and talent management initiatives.  Prior to joining Acuity Global Development, Franckeiss was MD & Global Practice Director at an international leadership consultancy.  The UK head office will continue to be led by Acuity Coaching founder, Simon Coops, a pioneer of HR process outsourcing and also one of the founders of Penna Consulting, a LSE quoted HR company.

Acuity Coaching singularly works with large corporate organisations including: AXA, Carphone Warehouse, GE, Legal & General, Network Rail, Sony and TUI.  The firm specialises in enabling large organisations to improve performance by systematically accelerating both Organisational and People Effectiveness.

Acuity Coaching Managing Director, Simon Coops, comments, “We have been delivering globally for many years now and North America has always been a large market for us. Our US and Canadian based clients told us that they would prefer if we had more local representation and having a core team in the US will build our presence in this key market. We already have a well-developed network which includes the capabilities required to deliver a broader proposition so it was an obvious thing to do.  In addition to more local contacts and capability in the North American market plus an even larger network for us to draw on, the expansion gives us additional diagnostic, assessment and consulting capability.”

“Acuity brought agility and rapid response to the coaching market and we will maintain this flexibility and sense of urgency with AGD. In this way we will occupy a unique space in the market with global capability, flexibility to support our clients' preferred approaches and a relentless focus on results.”

Says Anton Franckeiss, AGD Global Business Development Director: “I have known and partnered with Acuity Coaching since 2008 and have used their consultancy and coaching services to support my key client projects across the world.  When the opportunity arose to head up this exciting next chapter in the expansion and growth of the Acuity brand, I was excited to accept the challenge.

As a consultancy business leader I have developed over many years a depth of knowledge and expertise from operating in the North American market. The formation of Acuity Global Development offers a unique opportunity to take an already existing and great global coaching brand and expand into North America with a broader consultancy proposition. I look forward to making this happen.”

Acuity Global Development offers a broad range of services for large corporate organisations.  Typical interventions would be: 

  • Working with a senior leadership team to enable them to role model Leadership as it is defined and required by the organization. 
  • Communication throughout the business of a consistent message about key business strategy and priorities. 
  • Engagement of senior leaders, ensuring a clear focus around common issues and business imperatives to deliver improved employee engagement and business performance. 
  • Enabling the workforce to operate across different geographies and in different cultures. 
  • Ensuring accountability for performance at all levels of the business. 
  • Design and delivery of high impact Leadership Development Programs. 
  • Assessing and developing high potential talent. 
  • Strategies and plans to enhance the talent retention and development pipeline and senior level succession. 
  • Provide Acuity Coaching individual and team coaching expertise with a track record of delivering highly effective individual and team coaching across all industries and geographies.

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